What is Data Mining?

Data mining is the process of finding anomalies, patterns, and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks, and more.

The History

The process of digging through data to discover hidden connections and predict future trends has a long history. Sometimes referred to as "knowledge discovery in databases," the term "data mining" wasn’t coined until the 1990s. But its foundation comprises three intertwined scientific disciplines: statistics (the numeric study of data relationships), artificial intelligence(human-like intelligence displayed by software and/or machines), and machine learning(algorithms that can learn from data to make predictions). What was old is new again, as data mining technology keeps evolving to keep pace with the limitless potential of big data and affordable computing power.


Over the last decade, advances in processing power and speed have enabled us to move beyond manual, tedious, and time-consuming practices to quick, easy, and automated data analysis. The more complex the data sets are collected, the more potential there is to uncover relevant insights. Retailers, banks, manufacturers, telecommunications providers, and insurers, among others, are using data mining to discover relationships among everything from pricing, promotions, and demographics to how the economy, risk, competition, and social media are affecting their business models, revenues, operations, and customer relationships.


You’ve seen the staggering numbers – the volume of data produced is doubling every two years. Unstructured data alone makes up 90 percent of the digital universe. But more information does not necessarily mean more knowledge.

Data mining allows you to:

  • Sift through all the chaotic and repetitive noise in your data.
  • Understand what is relevant and then make good use of that information to assess likely outcomes.
  • Accelerate the pace of making informed decisions.

The End Notes

Well, big data is producing every second and these kinds of techniques are useful in extracting diamonds from that rocks of graphite(referring big data). 

That's all in this post. I'll be back with more soon.


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